WordPress is the largest and arguably the simplest content management system on the web. However, if you’re just starting out it can be difficult to get your head around how to make your WordPress site rank on google. The good news is, you don’t need to be an SEO expert or spend years trying to understand the SEO algorithm.
In this article, we’re going to look at 2 easy ways that you can improve your WordPress SEO. Coding skills or special techniques are not required for these simple tricks and for these simple tricks you can complete them in less than 10 minutes.
Optimise Your Title Tags
Search engines place a lot of emphasis on title tags for search engine ranking signals. As a result, you should place a lot of emphasis on what you are putting in your title. If you are going to use your keywords anywhere in an article or blog post or landing-page, they definitely need to be in your title tag. Think about it like this, when Google reads your page they go from the top to the bottom. The first thing that they are going to see when they look at your page is the title tag. Now imagine that your title tag is not in line with your content.
Think about it like this, you’ve written a great piece of content about the colour green, but your title tag says that this web page contains information about the colour blue. What you are essentially doing is you are sending Google mixed signals. When it comes time to rank that page, they do not know whether you want to rake it for the colour blue or the colour green. As a result, many times Google will simply not rank your content for either terms or you will end up suffering. If there’s one thing you were going to get ride it needs to be your title tags.
Add meta tags to images
Google cannot read and understand an Image file without a little help. One simple thing that you can do to improve the way that Google processes and understands the images on your page is to use the metre data effectively. You can add a description, caption, or most importantly all text to let Google know what is featured in your image.
Whenever we explain this concept to someone who has not worked in SEO before, the easiest way to explain it is like this: Google is blind, you need to explain that image to them like they are blind, if the images of a car driving on the road then your caption should be something like: “Red car driving along Winding Road in countryside” what this does is it gives Google a very visual description of what is happening you’re in your image. As a result, your article is far more likely to rank because you have adequately described all of the elements on the page. Compare this to a website that has not explained any of its images, Google is forced to simply ignore them because they cannot understand what is happening in them.
Neither of these two tactics are particularly ground-breaking. But they are essential. Go back over articles that you have written or landing pages on your website and ensure that the title tags are in line with the content on the web page and optimised for your keywords, as well as looking at the images on the page is to ensure that they have adequate meta descriptions that describe what is happening in the image so the Google can effectively process them.
If you’re not an SEO Wiz or you haven’t worked in the SEO field before, you can work with an SEO company or SEO consultant to help you set the framework for how your website should look. In many cases, you don’t need to work with an SEO agency forever, they can simply teach you the fundamentals, ensure you are effectively set up, and give you the tools that you need to go on your way to SEO success.
I’m a prolific content expert with a passion for Online marketing and business management. Completed my Bachelors in Engineering to polish his skills that are suited for the highly competitive world. Furthermore, I’m a dedicated content collaborator at Real Guest Bloggers and other similar websites.