TikTok is a platform for sharing short form videos that allows its users to create and publish 15-second videos and watch other users’ videos. Does it sound familiar?

A couple of years ago, a foothold from some was taken over by an app called Musical.ly, which became known for its lip sync videos. TikTok can be thought of as the next step in the evolution of Musical.ly, as ByteDance, a Chinese company owned by TikTok, bought Musical.ly and merged it with TikTok. What makes the pattern a little more confusing is that Chinese people now have their own similar application called TikTok: Douyin.

A guide to the secrets of TikTok for anyone who doesn’t consider themselves digital

Understand how the platform works

TikTok has two main pages: homepage and discover. When you launch the app, you end up directly on the home page, which in turn is divided into For You and Following fidgets. TikTok works by swiping: swipe up to go to the next video, swipe left to end up in the video author’s account.

For You is an application landing page where an artificial intelligence-based algorithm recommends trendy videos of interest to users. This is also where TikTok rips the difference from other social media platforms: you don’t even have to follow anyone to see videos on your home page.

Under Following, you’ll find new videos from the accounts you’re following.

On the Discover page, you’ll find trendy hashtags at times, which are usually different challenges.

TikTok is a favorite app for young people, but can it also be the platform for future influencer marketing? For the tiktok promotion the below are the important to know.

Investigate what content appeals to TikTok users

Reviewing the best-performing content is a crucial factor in understanding the popularity of an app. Challenges: Like the epidemic, the challenge videos spreading at TikTok are the driving force behind the app, creating community among users. You may have also come across the #InMyFeelings challenge dancing to the beat of Drake’s song, which has spread elsewhere in Finland, but that was just the beginning.

Currently popular challenges

Dance Videos: The dances in the FortNite game have also spread to TikTok and have been accompanied on the dance floor by other going muvees. Dancing to the beat of nostalgic songs is also a rising hit.

Lip sync: Musically familiar addictive lip movement to the beat of songs.

Cute pets: Everyone loves cat videos and TikTok makes no exception to this rule. Of course, dogs and other sweet creatures also have a place in the top content of the app.

Strange filters: Having learned from Snapchat’s popular face filters, TikTok also has countless funny filters to choose from.

Wild Editing: Clever editing tools like transitions between clips and video manipulation are popular ways to stand out from the crowd.

Duets: Duet videos shot in conjunction with another account are on the cutting edge of trends right now.