Have you ever stopped and thought about how Google ranks the results whenever you search for something on their search engine? For instance, if you searched for “best digital marketing agency in Singapore”, how would the search engine decide which among the millions of content online are the ones that correspond best to what you are looking for? The surprising thing is that it actually does place what answers your question right on the first page. The simple answer to that is SEO. However, you will need to dig deeper into the complexities of SEO to understand how it works. If you are wondering how Google and other search engines are connected with SEO, you have just landed on the right page. In this article, we will share with you how they work together and what you can do to make your website or content rank on the first page.

How do search engines work?

From here on, we will discuss Google as the search engine of focus since most online users are using this search engine while navigating the web. There are two organic users that interact with Google every second, the one who posts information and the one who accesses the information. Thus, we can say that Google is a marketplace wherein information exchange takes place. Now, when you post something, blog content, for example, that information will float there, among with other contents. 

Google indexes the many contents on the web for future searches. This is why it can offer you several answers to “the best digital marketing agency in Singapore” in less than a second. Google makes use of crawlers to analyse what your post is all about. Then, it will be indexed to a proper category. It’s like the books in the library. When a new book is donated to a library, it will be scanned and indexed into the right category which you can access through the card catalogue cabinet. When the title, author and subject are used by librarians to index all the books in the library, Google uses keywords. This is where SEO comes into the picture.

Understanding SEO

Search Engine Optimization or SEO is the process that aims to increase a website’s online visibility, organic search and engagements. This process uses various techniques in order to make a certain website or content rank on the first page of search engines as well as bring users into the pages of the website. Although this can apply to all the sites over the internet, SEO is often used by companies that are extending their businesses online. This is because when you put your products online, you would want people to notice them and the best way to do that is to rank on the first page of Google. Here’s what SEO Marketing can do for your business:

• SEO Improves Online Presence 

Since it can get your page to the first page of search results, there will be a higher chance that people will know about your brand along with your products and services. One of the techniques that SEO employs is to target keywords to have the crawlers indexed your pages well. This way, when people search for a particular keyword that is used to optimise your page, Google will likely display your page among the top results.

• It Invites People to Visit Your Pages

SEO does not stop with having your page ranked on the first page. While it can definitely increase your online visibility, it will not guarantee that people will actually click on your pages over the number of results on the first page. Thus, SEO Marketing also works on inviting people to your page. Proper construction of the titles and descriptions of every page will do wonders for your goal. If people do not have a clear idea of what your page is about at first glance, they will likely click on other pages.

Moreover, SEO techniques are meant to improve your website’s content along with the images and videos allowing for a user-friendly experience. Hence, you could say that SEO is more than just analysing Google algorithms. It also gives emphasis on the importance of user experience in order to optimize your website.

• SEO Marketing Can Generate Sales

Like other branches of marketing, SEO Marketing aims and is designed to generate sales. You can get the help of an SEO company in Singapore to help you drive traffic into your website and turn them into profit.

The best SEO company in Singapore can give you insights to properly guide the visitors of your website into buying your products or services. In reality, unoptimized eCommerce websites can be compared to a store that is unattended. The store might have some customers but due to having no one to assist them on how to buy the products in the store, they end up leaving it. SEO Marketing can be used to attract consumers from clicking on your website to sending an order form!

How to Use SEO for Your Business

Now that you have learned the benefits of SEO for your business, you are probably wondering how to utilise it to your advantage. Here are some tips that you may consider.

• Learn the various SEO services

Before jumping into the trade, you have to learn its nooks and corners. There are many SEO services available in Singapore. When you go to an SEO agency, you might get overwhelmed with the number of services they are offering. When most of them are necessary to improve your website, some may turn out to be a waste of funds. To have a better grasp on which services you will need to avail, you have to do some research. Try to use your instinct as a businessman to know which services you will require from your chosen digital marketing agency.

• Find the best SEO company

Finding the best SEO company is the next big task. There are many out there, but not everyone can give you impressive results. When you outsource search engine optimization services, you will invest a good amount of fortune. Thus, you will need to have the best team to work with you. It is also not recommended to try DIY SEO since there are tools and techniques that only a reliable agency can provide. It is not to mention that SEO Marketing is an arduous process that requires full attention.

• Try to focus on local SEO if possible

Since one of the goals of SEO is to have your pages indexed properly on search engines, you will want to trim your goal to local SEO. This is applicable if you are running a local online business and doesn’t need global audience reach. Doing so will save you money while making the optimization process more efficient.

Learning SEO and employing its services to your website will do wonders for your online business. Should you need help in improving your online visibility? Consult a reliable SEO company in Singapore today!