What is SEO?

SEO stands for Search engine optimization. It is a set of criteria for optimizing your website in order to achieve higher rankings on search engines’ organic results. These days, business SEO services are employed to increase the quality of a website by making it user-friendly, faster and easier to navigate.

SEO basically is of the three following types:

Technical SEO: Technical SEO is mostly used to ensure that search engines can crawl and you can index your website without any issues.

On-site SEO: You will learn the rules to apply on your site and content to make it search engine friendly.

Off-site SEO: It will tell you some ways to promote your website or blog so that it can rank higher in search results.

What is the importance of SEO?

In today’s competitive market, there are numerous websites crawling up.

People these days with handy devices with them, look up to search engines to find solutions to their questions or problems.

And when it comes to you having a website, blog or online store, SEO can help you get targeted free traffic from search engines.

Search engine optimization is important because:

About 65% of search engine users generally click on one of the top 5 suggestions in the search engine results pages (SERPS). So, as your website appears in the beginning of the result page, more views you’ll be getting.

Althemore, SEO is not just for search engines but good SEO practices can be used to make your website more user-friendly.

Users trust search engines specially those who list in the top positions for the keywords the user is searching.

SEO is again great for social promotion of your web site. You can know more about web design New Jersey here. People who find your website interesting by searching on Google or Yahoo, may promote it on Facebook, Twitter, or other social media channels.

SEO is much required for the smooth functioning of a bigger website. Surprisingly, the websites with more than one authors will have amazing benefits. Their direct advantage is improving search engine traffic while their indirect advantage is to have checklists to use before publishing content on the site.

So, SEO can put you ahead of the competition. There will be many websites selling the same thing but the website that is SEO optimized, will gain more views.