When you pay attention to website accessibility, you are able to attract users with disabilities to your business. These users, who generally have visual impairments, blindness, cognitive disabilities, and others, look for sites for their eCommerce shopping needs. Unfortunately, there are very few sites that are accessible to them. Therefore, if you pay attention to making your site accessible, you will invoke more web traffic to your business and boost profits for your company from this regular and loyal base of committed customers.
How can an accessibility overlay help you bring in more traffic?
As a business owner, there is no point in you putting content online if it cannot be accessed by the targeted audience, especially users with disabilities who are looking for you. With the help of an accessibility overlay, you can make your website accessible quickly, and even when you upload new content to the site, the overlay tool will check it for issues and make the necessary rectifications in just a few minutes.
The overlay tool you use is a software tool that can be installed on the site. It sits on the top of your base code and works without interrupting the user’s browsing experience. Several overlay tools are available in the market, and all of them are not created in the same way. So, as a business owner, you should invest in a tool from a credible service provider that has positive reviews in the market.
Boost search engine ranks with the overlay tool
Search engines like Google give priority to accessible sites and place them on the top of the page results. The overlay tool helps you keep your business site compliant and ensures that you get noticed on search engines when users look for you. When it comes to the functionality of your site, you should always keep the Fetch as Google option on, especially if you are tracking data on Google Analytics via the code of each page of the site. Now, suppose your site is not accessible. In that case, it impacts the statistics, and even if a user does not contact you about the problem, Google Webmaster Tools will give you a notification about it when it cannot index or crawl through the site.
As a responsible and dedicated business owner, the last thing you expect is to lose money, time, and, most important, valuable customers because the site is inaccessible. As mentioned above, there is no point in having the best content online if users are not able to access read it. Forget about repeat business and loyal customers; your peers will gain the competitive edge and surpass you in the market competition.
It is very important for you to ensure that all your web pages are accessible. This can be done with the help of a good quality accessibility overlay tool. It helps you reach out to users online, especially those with disabilities, to ensure they get an interactive, seamless and enjoyable navigation experience with your site successfully!