Want to learn more about how you can increase your organic visibility, improve the quality of leads, and substantially reduce your paid on-going marketing efforts in 2019? Here are a few of the top tips to improve your search engine visibility and enhance your search engine optimisation skills. 

If you’re new to SEO, it’s easy to get overwhelmed with the sheer volume of information that is available. There are so many ‘quick win’ tactics that are advertised by ‘SEO Gurus’ that it can be difficult to know what is worth your time and what is not. SEO doesn’t have to be scary; you just need to have a solid understanding of the basic principles. 

We’ve analysed SEO trends for 2019 and what they mean for someone who is just starting their journey into search engine optimisation. Whether you’re a business owner, blogger, or marketing professional looking to expand their understanding of SEO, these principles can work for you.

• Optimise for Mobile Search

Mobile search has been the most popular form of search since its surpassed desktops in 2017. Since then, mobile search has continued to grow and change the way that SEO professionals create content and optimise websites. Every delay that your website causes a user could lead to a missed opportunity to engage and convert a visitor. 

People are spending more and more time on their phones which means that an effective SEO strategy needs to incorporate a solid mobile search plan. It’s important to understand how mobile consumers differ in their search habits and how you can create an effective user experience across mobile devices. 

• Write for Humans

The days of keyword stuffing and over optimised content are well and truly over. In 2019, Google wants to see content that has been written with the most important person in mind – the reader. 

Begin each article by thinking about your intended Target audience. Content that you create should be relevant and interesting to them so that they want to read more about it. Once you have a better understanding of the content that your readers want, you can then think about how you can optimise it for improved organic search visibility. In 2019, it’s not enough to simply create good content — you also need people to read it. That’s where the CEO comes into the picture.

You don’t need to start adding random keywords into your article in the hopes that will get picked up by Google and other search engines. In 2019, search engines are more than sophisticated enough to understand what your content offers, and which uses they should be showing too. The most important thing that you need to do is find the right balance between quality content and search engine optimisation.

• Analyse Your Traffic Sources

There are plenty of free programs out there such as Google search console, Google Analytics, and Google my business that will give your insight into how users are interacting with your website and your content. By understanding your current search traffic and search trends you can further your understanding of the kind of content that you should be creating. By looking at the top posts on your website you should be able to identify trends and patterns that you can use an implement across other areas of your website.

The team at Safari Digital SEO recommends finding a post that worked best for your website and consider the way that you can improve them to create content that will continue to appeal to people in the future.

Conclusion

SEO requires constant work and involves staying up to date with the latest search engine optimisation trends. However, just because SEO changes rapidly doesn’t mean that it has to be complicated. The key principles of search engine optimisation haven’t changed all that much over the last decade. The most successful websites are those that in improving your organic reach.